Hello I'm Kenn Diaz Jr. 

My Story

I grew up in the High Dessert and Pomona CA. I've has always been passionate about living a healthy lifestyle. My ultimate goal is to be an old guy in great health with grey hair and abs. I started my fitness journey in 2014 as a assistant bootcamp instructor. Working 7 days a week for about 4 years I slowly grew into higher management  roles in the bootcamp franchise. I was a director and head trainer of multiple facilities while still obtaining my MBA degree in marketing product and brand management. I graduated with my BA in marketing in 2018 and left the fitness space to go corporate as a marketing analyst, I rose up the corporate ladder in 2 short years however I still wasn't fulfilled with what I was doing.  

After months of considerations while still completing my MBA degree, I decided to leave the corporate setting to go back into fitness. I came back to the franchise that I once loved and worked there for about a year. In that year sparked an idea of thinking that I can open my own fitness center after having so much experience managing and transforming 1,000+ lives in weight loss challenges. So I left to start my own boutique bootcamp center HWD Fitness Rancho Cucamonga. In the first year of opening our center, I graduate with my MBA degree, earned my pro card in mens physique and mens classic physique. 

In my off time I enjoy spending time with my girlfriend and family. We often like travelng and enjoying simple things in life which is why I made it a mission of mine to help others find a lifestyle incorpoates fitness apart of their lifestyle and it doesnt have to take over their lfiestyle.